EDITOR’S NOTE – Issue 4: economics
Art by: Amy Ash
The cover for New Feeling’s fourth issue, Economics, comes courtesy of Saint John artist Amy Ash. Her 2016 piece, Factory Girls (Time Change), features a photo of Hershey Co.’s last Canadian manufacturing plant, the Moirs factory. The facility operated out of Dartmouth, Nova Scotia until it shuttered in 2007. The piece also depicts two girls from a collection of photo negatives dating back to the early 20th Century in Atlantic Canada. “[Factory Girls] is from a project that explored the changing nature of families in Halifax when the Moirs factory opened because it made working outside the home both appealing and normalised for women, ultimately changing not only the economy but family dynamics,” Ash explains in a statement. New Feeling aspires to likewise change the music economy by prioritizing equity in our co-op membership, the freelance writers and visual artists we contract, and the music we cover.
Ironically, New Feeling originally planned our Economics issue for December 2020, the same month we decided to pause publication to focus on organizational matters including remuneration for writers. (You can read more about New Feeling’s development as a cooperative here.)
Fast forward to today. New Feeling has been pre-approved for a SOCAN grant to fund our fourth issue. Though we are thankful this grant allows us to continue publishing and upholds our goal of paying writers and visual artists, relying on grants creates a precarious existence. Going forward, we are launching a membership drive. We hope everything New Feeling has managed to accomplish thus far—without a steady income stream—will encourage our readers to join the co-op and directly support us in our ongoing work towards equity in music journalism.
The SOCAN grant has allowed New Feeling to open our call for story pitches to writers outside the co-op for the first time. Aly Laube takes a deep dive into Canada’s inequitable grant system as it pertains to operations funding for non-profits. Roshanie weighs the risks and benefits of crowdfunding platforms for both artists and fans. Sumiko Wilson speaks with a money expert who teaches financial literacy through the lens of healing trauma. Kaelen Bell illuminates the psychedelic brilliance of the Poppy Family’s 1969 record, Which Way You Goin’ Billy?
As for our organizing members, Tom Beedham extols Guelph’s most exciting new artists. He also explains how playlist algorithms and the pay-per-stream model devalues the labour—and craft—behind tracks that exceed the standard length of hits.
New Feeling is excited to be back, and we hope you are just as excited to see us.
Leslie Ken Chu, co-founder, New Feeling