
Vivek Shraya
Baby, You’re Projecting
Mint Records
Edmonton, AB
RIYL: Sophie, Kim Petras, keeping your peace
Vivek Shraya is tired of dishonest people. Her latest genre-defying album Baby, You’re Projecting finds the Edmonton-based artist cutting through tales of heartbreak, two-faced lovers, and “hate clubs” across a glittering musical landscape. Walking a tightrope between dance-pop and angst, Shraya methodically balances the two acts with epic synths and cascading melodies that intertwine with the intimacy of a lover’s quarrel.
It’s a little ironic that this record opens with a song called “Quitter,” when with her previous project, the theatrical work titled How to Fail as a Popstar, Shraya declared her popstar career kaputt. “Quitter,” builds on that idea: quickly pulling into focus the notion of how being abandoned by a romantic partner creates a tension in one’s own identity. Post-break-up clarity has taught her many things, but among most fruitful of all— she knows what she deserves:
I want my tears back
I want my peace back
I want my ideas back
I want my I want my
I want my cash back
I want my half back
I want my best friend back
I want mine I want mine I want mine back
– Kayla Higgins

Thanks for visiting New Feeling!
When you subscribe to New Feeling, you become a member and co-owner – helping to equitably pay contributors (a growing list of talented music writers across the country!) through dues and shape the organization’s direction through your voting power. Memberships start at only $6 per month.
Join